Revolutionizing Comfort and Sustainability: The Regenerate by UGG™ Collection

In a world where fashion and sustainability are increasingly intertwined, UGG® stands at the forefront with its groundbreaking Regenerate by UGG™ Collection. This line isn’t just a fresh take on beloved classics; it’s a bold statement about the power of conscious consumerism and the art of exquisite craftsmanship.

A Fresh Take on Iconic Styles

The Regenerate by UGG™ Collection is where nostalgia meets innovation. It redefines what it means to choose products that not only feel good but are inherently good. UGG® has meticulously sourced materials from farms that champion regenerative agriculture, a practice that not only minimizes negative impacts on the environment but actively improves it. This approach transforms the way UGG®’s iconic styles are crafted, marrying conscientious sourcing with unparalleled artisanship.

Campaign + product photography content credit: UGG®

Showcasing Artisanship and Responsibility

The Tasman Crafted Regenerate ($160) and the Ultra Mini Crafted Regenerate ($190) are shining examples of UGG®’s commitment to this innovative approach.

The Tasman Crafted Regenerate reimagines the classic Tasman slipper with an eco-conscious twist. It features a sugarcane EVA outsole and an UGGplush™ sock liner made from 60% upcycled wool, ensuring your comfort is in harmony with the environment. Its suede upper, sourced from regenerative farms, is accented with hand-stitched details and a woven leather strap, blending luxury with responsibility.

Meanwhile, the Ultra Mini Crafted Regenerate elevates the iconic Ultra Mini silhouette. Crafted with Premium Twinface sheepskin from regenerative farms, it showcases UGG®’s dedication to impactful environmental practices like soil improvement, wildlife diversity, and carbon capture. The hand-stitched details and Twin Seam add a bold touch to this timeless design, while the UGGplush™ lining and sugarcane EVA outsole offer unparalleled comfort and sustainability.

Campaign + product photography content credit: UGG®

Available Now for the Conscious Consumer

The Regenerate by UGG™ Collection is a testament to UGG®’s evolution as a brand deeply committed to environmental and social responsibility. These styles, blending luxury with sustainability, are available now at UGG.com, UGG® stores, and select retailers nationwide.

UGG®: A Legacy of Quality and Craftsmanship

Since its inception in 1978, UGG® has been synonymous with quality and craftsmanship. Founded by an Australian surfer on the Californian coast, the brand has grown into a global lifestyle powerhouse, known for its iconic Classic Boot and a diverse range of footwear, apparel, accessories, and homewares. UGG®’s commitment to being environmentally restorative and socially just is evident in every product, aligning with the needs of a world that values both luxury and sustainability. Join the UGG® journey of comfort, quality, and conscientious living. Visit www.ugg.com to explore more.

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