Luxury e-commerce platform, OLIVELA, recently launched a multi-media campaign designed to bring awareness to women empowerment causes. Education, gender equality, and the global collective responsibility to raise women up are at the core of the “Stand With Her” campaign.
“OLIVELA was born with a mission to help girls around the world overcome poverty and gender inequality. In today’s world, it’s clear that while talent is equally distributed, opportunity is not,” said Stacey Boyd, Founder and CEO of OLIVELA.
The “Stand With Her” campaign will launch a series of exclusive capsule collections featuring designers such as Jimmy Choo, Simone Rocha, Roksanda, The Vampire’s Wife, La Double J, Edeline Lee, Stine Goya, Deveaux, Spinelli Kilcollin, Dr. Barbara Sturm and more. 20 percent of net proceeds from all purchases will benefit the Girls Opportunity Alliance, and Equality Now. An Obama Foundation, the Girls Opportunity Alliance, seeks to empower adolescent girls through education; and Equality Now, an organization advocating for the protection and promotion of the human rights of women and girls.
“We are grateful OLIVELA is joining us to help empower and educate girls around the world,” said Tiffany Drake, Vice President and Executive Director of the Girls Opportunity Alliance. “Together, we are on a mission to ensure every girl can reach her full potential and has the ability to live her life on her own terms, because that creates a better world for us all.”
“At Equality Now, we are delighted to join OLIVELA’s inspirational impact community. We work hard so that women and girls have the same rights and opportunities as men and boys. We do this by working to ensure that laws treat men and women equally and that they prohibit all forms of violence and discrimination against women and girls. Achieving this kind of change requires not just a brilliant global team of human rights lawyers, experts, and partners on the ground, but a bold vision of what is possible. We are grateful that OLIVELA shares this vision with us and we are very excited about this new partnership to help create a better, more equal world for women and girls,” commented Amy Hutchinson, Global Director of Development of Equality Now.
Since its inception, OLIVELA has donated more than $1 million to global humanitarian organization, Save the Children, which provides immediate humanitarian aid to children and families who need it. With a “purpose driven mission at its core,” the luxury retail concept has positioned itself as a conscious shopping platform—curating some of the world’s most prestigious brands across fashion, beauty, and lifestyle.
“I’m proud to bring onboard some incredible brands to OLIVELA who feel just as strongly about making a real change to women and girls around the world. Of course, none of this would be possible without the power of OLIVELA’s community, who embody a different kind of self-expression, one that doesn’t end with what you wear – but what you stand for,” said Boyd.