At the heart of this ‘conscious luxury’ skincare line is Stella’s commitment to using natural ingredients and avoiding animal testing.Alter-Care™ is new approach that supports caring for ourselves and the planet harmoniously.
“I am delighted that Stella McCartney, after pioneering a sustainable and responsible luxury fashion, is now partnering with LVMH, committed to change the codes of cosmetics, the packaging and the ingredients. The launch of STELLA by Stella McCartney perfectly resonates with the Group’s longstanding commitment toward sustainability and we are proud to support it”, said Antoine Arnault, Image & Environment, LVMH.
“We set out with an idea, and because we didn’t want to compromise – on outstanding results, the origin of our ingredients, and, of course, ensuring we minimised our impact on Mother Earth – we kept on trying. We worked hard for almost three years with LVMH constantly evolving and aiming for what I felt was possible: rooted in nature, truly effective and responsible skincare. It’s a game changer and I want to share it with everyone. I believe the consumer needs to know there’s another way, that they have a choice.” said Stella McCartney.
Based on Stella McCartney’s personal philosophy of “using only what you need,” the line includes three essential products: Reset Cleanser, Alter-Care Serum, and Restore Cream. The collection is the result of three years of innovation and exploration with LVMH Recherche, the Group’s Beauty R&D unit – which guarantees impressive results. This new range was formulated to work in harmony with the skin, supporting its key functions of regeneration and protection.
Every stage of the product’s lifecycle has been designed with sustainability in mind. From the ingredients, to the packaging and through to consumer usage, sustainable practices have been carefully considered. All product formulas are made with at least 99% natural-origin ingredients and are available in an eco-conscious re-fillable package.
Renowned perfumer Francis Kurkdjian, Founder and Artistic Director of Maison Francis Kurkdjian and Perfume Creation Director of Parfums Christian Dior, created the lines unique scent, “High Cliff.”
All the products are available at a selection of UK retailers and boutiques including: the Stella McCartney UK flagship store on Old Bond Street and Space NK starting mid-Septembe,r and online at www.stellamccartneybeauty.com.
One percent of the net sales of STELLA skincare will be donated to support the conservation NGO Wetlands International.