According to Senior Director of Sales and Merchandising, Hillary Watson, being on trend is just a bonus and adding precious gemstones to Charles & Colvard’s product mix is another way the company is demonstrating its commitment to redefining the fine jewelry industry.
Their newest announcement, lab-grown precious gemstones in color, is another significant milestone for the company and adds a new colorful aspect to their impressive Made, Not Mined™ fine jewelry collection.
The new conscious color collection includes Caydia® lab-grown diamonds and natural gemstones to showcase the above-ground stones in artistic silhouettes with higher-carat designs. Ruby, sapphire, and emerald gemstones are grown in the lab are included.
These new creations feature manmade precious gemstones with dynamic movement and bold pops of color, which are graded by accredited GIA experts to meet their superior AAA quality. In addition to preserving the environment, the cultivation of precious gemstones allows for a high level of color selection and produces clarity and polish standards that are of ‘excellent’ grade, which is something that mined gemstones cannot claim.
These colorful new pieces are perfectly timed with a recent runway fashion appetite that Vogue and other fashion magazines have called an “uncontainable maximalist” style. The fashion-forward woman who does not desire to blend in is likely to appreciate them.
“Our new color vision will not only introduce exciting new product, but it’s also driving a bold new direction for our brand,” Watson says. “We’re honored that the industry continues to look to us for bridal, moissanite, and lab grown diamond jewelry standards, and we think they’re going to love what this new era and look brings forward to those collections as well, said Watson.”
You can shop their new color collection, and all their Made, Not Mined™ fine jewelry via their website, www.charlesandcolvard.com.